I think you should do what you do best and leave it at that. Focus. Specialize. Simple.
I used to go to bookstores when I was a kid and loved browsing through all the wonderful books and magazines. What was available at the bookstore was literature. Nowadays I almost have to ask where the books are. And if I did ask where the books were I would get something along the lines of this-
“Books? Oh, sure - just head past those toys then turn left at the DVD’s and they are right past the knickknacks.”
That’s just wrong.
And here is another classic example of mixed messages. I was out and about the other day and came across the lady in the picture below. Now I know it’s probably some sort of weird womens clothing brand thing...
But that sweatshirt?